REAL PEOPLE DO REAL THINGS. A COLLECTIVE OF A WHOLE BUNCH OF PEOPLE WHO DO THINGS IN THEIR OWN LOCALE, IN THEIR OWN NEIGHBORHOODS. THE SUM IS BIGGER THAN THE PARTS, AND THE PARTS WILL GROW” – CHUCK D

THE BASEMENT COMMUNITY HAVE COME TOGETHER TO CREATE THREE AIR MAX 90S, REPRESENTING THE ENDURING HUSTLE AND BOUNDLESS ENERGY THAT MANIFESTS ACROSS THE UK – A PHYSICAL EMBODIMENT OF COLLECTIVE SPIRIT.

EACH BSMNT AIR MAX 90 WAS DESIGNED BY REAL PEOPLE CHANNELLING THEIR EXPERIENCES AND ENVIRONMENTS TO PRODUCE THREE DISTINCT PAIRS, INVOKING THE SPIRIT OF ‘REAL PEOPLE DO REAL THINGS’ THROUGHOUT. THE CAMPAIGN SURROUNDING THE RELEASE OF EACH OF THESE SHOES ENLISTS THE HELP OF COMMUNITY CREATIVES FROM ALL OVER THE WORLD, EACH REACTING TO THE PRODUCT IN THEIR OWN DISTINCT STYLE.